Interview with eConsultancy (2 min.) (Nov 2018)
I explain the Vendor Selection Matrix research process (part of a longer interview published by my friends at Econsultancy.com. Click below.
Looking forward to presenting a Masterclass at the Online Marketers Rockstars Festival in Hamburg. Link to Event Site
Press Articles on MarTech Advisor Website
Sales Engagement Management – about to cross the chasm? Link to Article
The Brand Content Management vendor landscape. Link to Article
How to research Marketing Lead Management vendors. Link to Article
Press Articles (in German) on Marconomy Website
Marketing spielt eine zunehmend aktive Rolle in Sales Enablement. Article.
Warum ein Brand Content Management Lösung? Link to Article
Die Auswahl eines passenden Lead Management Lösung Link to Article
Webinar with software vendor Showpad: “The Next-Generation B2B Seller”
A new sales paradigm is shifting the role and focus of B2B marketers. The marketing/sales balance of customer interaction edges towards the former; the collection and sharing of customer intelligence are now key, and the integration of marketing and sales enablement technologies is mission critical. In this presentation, I discuss these changes and lay out a plan for ensuring optimal effectiveness for next-generation sales teams. Spoiler alert: on minute 47, the hotel where I was staying at the time was struck by lightning and I cut out, but I come back on 3 minutes later. — Goto Webinar