Here are the public deliverables from my work (well, some is gated) with various business partners and clients. Other work is for internal-use only though – each Vendor Selection Matrix™ report generates at least one strategy workshop with a vendor (on positioning, trends, or competition), and I also do “ghost writing” of blogs for clients.
Report with Business Partner B2B Marketing: “Marketing Leads the Strategy Going Forwards”, pending
Report with Business Partner B2B Marketing: “The Journey to Data-Driven Marketing“, November 2021
Report with Business Partner B2B Marketing: “Mastering ABM: Lessons Learned from Several Masters of ABM“, November 2021
Webinar on Intent and ABM, “Driving results in B2B IT through streetwise marketing”, September 2021
2021 Vendor Selection Matrix™ Reports with Business Partner Research in Action
Emerging Vendor Profile with Business Partner Research in Action, Marketing Resource Management: MARMIND , July 2021
Report with Business Partner B2B Marketing: Marketing has a Vital Role in Improving Customer Experience, June 2021
Report with Business Partner B2B Marketing: Digital Marketing Changes Campaign Execution June 2021
Keynote interview for client Censhare on content marketing and management June 2021
Webinar on ABM for client Jabmo July 2021
Blog interview with client Demandbase about ABM report May 2021
Report with Business Partner B2B Marketing: Marketing Operations Mar 2021
Panel webinar on sales enablement with client Evalueserve Mar 2021
Blog about TCMA for client Impartner Mar 2021
2021 Vendor Selection Matrix™ Reports with Business Partner Research in Action
Report with Business Partner B2B Marketing: ABM-Diving Deeper Nov 2020
Report for client DecisionLink: 2021 Predictions for Sales Leaders Nov 2020
Report for client DecisionLink: ServiceNow Case Study Link to Report Oct 2020
Commissioned Report with Business Partner B2B Marketing: Benchmarking Your B2B Marketing Organisation Sep 2020 Link to Report
2020 Vendor Selection Matrix™ Reports with Business Partner Research in Action
Webinar w/ DecisionLink on Value Management Aug 2020 Link to Webinar
Panel: The Future of Digital Business with Creatio Aug 2020 Link to Video
Webinar w/ Impartner : Partner Management Post COVID-19 July 2020 Link to Webinar
Sales Enablement Webinar July 2020 Link to Webinar
Commisioned Report: Value Management and Saas June 2020 Link to Report
Commisioned Report: What COVID-19 means for B2B Marketing May 2020 Link to Report
Podcast with B2B Marketing Guidebook May 2020 Link to Podcast
Keynote for GetStacked virtual event Apr 2020 Link to Stream
Evolvers Podcast on Sales Enablement Mar 2020 Link to Podcast
Partner Enablement Webinar Jan 2020 Link to Webinar
Sales EnablementPRO interview Dec 11th, 2019 Link to Podcast
About Research in Action Nov, 2019 English Webinar German Webinar
Digital Asset Management Webinar Oct 30th, 2019 Link to Webinar
Account-Based Marketing Webinar Oct 22nd, 2019 Link to Webinar
Sales Engagement Management Webinar Oct 24th, 2019 Link to Webinar
Enjoyed presenting a Masterclass at the Online Marketers Rockstars Festival in April in Hamburg. Link to Event Site
In this 2018 podcast, I explain the Vendor Selection Matrix research process (part of a longer interview published by my friends at Econsultancy.com. Click below.
I also explain the Vendor Selection Matrix research process (in German) in this Marconomy podcast. Link to Podcast Article
Sales Engagement Management – about to cross the chasm? Link to Article
The Brand Content Management vendor landscape. Link to Article
How to research Marketing Lead Management vendors. Link to Article
Marketing spielt eine zunehmend aktive Rolle in Sales Enablement. Article.
Warum ein Brand Content Management Lösung? Link to Article
Die Auswahl eines passenden Lead Management Lösung Link to Article
A new sales paradigm is shifting the role and focus of B2B marketers. The marketing/sales balance of customer interaction edges towards the former; the collection and sharing of customer intelligence are now key, and the integration of marketing and sales enablement technologies is mission critical. In this presentation, I discuss these changes and lay out a plan for ensuring optimal effectiveness for next-generation sales teams. Spoiler alert: on minute 47, the hotel where I was staying at the time was struck by lightning and I cut out, but I come back on 3 minutes later. — Goto Webinar
Dec. 2018 – Three-Quarters of companies globally need a new system to support their brand content management marketing process.