Everybody is making predictions for the next year. Well, I see two certainties in marketing organizations for 2023. In response…
We are almost there. I've done my 2022 Vendor Selection Matrix research on Customer Data Management, the survey has been…
Sales Engagement Management (SEM) processes are transforming in most companies. B2B buyer behavior has evolved to become primarily digital, so…
We are almost there. I have now completed my 2022 Vendor Selection Matrix research on Sales Engagement Management, the survey has…
I hope you had a great summer break. I was away for a few weeks myself and have returned to…
We are about to publish my next B2B Marketing Propolis Premium Report, titled The Future of B2B events: Strategic Importance of Events Elevated…
You may have noticed: when I do market research on software vendors and products, I always approach my topics from…
Many years ago, working at HP, I quickly learned to schedule my vacations according to the marketplace. Common practice was,…
If you are reading this, then I assume that you’ve looked at a couple of my Vendor Selection Matrixtm reports…
We are about to publish my next B2B Marketing Propolis Premium Report, titled The Great Resignation: Dealing with Employee Churn and New Expectations. …