Almost every industry is morphing to an “as-a-service” business model based upon digital interactions. But eBusiness/eCommerce has not taken work…
As the resident “Lead Analyst” within their Propolis service, I’ve been working with the B2B Marketing organization for many years now. Launched…
My new Vendor Selection Matrixtm research, this time on Marketing Event Management, has just been published by my business partner Research In…
Planning a marketing event calendar for the next year is probably going to be one of the more strategic programmes…
The last years has seen businesses in every sector accelerating their digital transformation plans in response to a customer base…
Continuing my predictions for 2023, here are two further propositions focused on the more mundane topic of Digital Asset Management (DAM): …
Just a few more days to go before I publish our Vendor Selection Matrixtm on Digital Asset Management (DAM)– the vendors are…
I am working on an update to our Vendor Selection Matrixtm on Digital Asset Management (DAM) – the survey results are in and…
This year, I have collected several new Recommendation Index (RI) values from the Vendor Selection MatrixTM reports we have published. I…
Everybody is making predictions for the next year. Well, I see two certainties in marketing organizations for 2023. In response…