Customer Data Management Projects Vary by Company Type and Geography

1 year ago

We are almost there. I've done my 2022 Vendor Selection Matrix research on Customer Data Management, the survey has been…

Seismic Top Again in SEM

2 years ago

Sales Engagement Management (SEM) processes are transforming in most companies. B2B buyer behavior has evolved to become primarily digital, so…

Sales is different now, so Sales Engagement Management must change too

2 years ago

We are almost there. I have now completed my 2022 Vendor Selection Matrix research on Sales Engagement Management, the survey has…

MRM Earns a Boost of Interest, but is About to Change

2 years ago

I hope you had a great summer break. I was away for a few weeks myself and have returned to…

The Future of Marketing Events

2 years ago

We are about to publish my next B2B Marketing Propolis Premium Report, titled The Future of B2B events: Strategic Importance of Events Elevated…

Marketers Need to Manage All Their Resources

2 years ago

You may have noticed: when I do market research on software vendors and products, I always approach my topics from…

Design Thinking in The Vendor Selection Process

2 years ago

Many years ago, working at HP, I quickly learned to schedule my vacations according to the marketplace. Common practice was,…

Some Background to my Vendor Research

2 years ago

If you are reading this, then I assume that you’ve looked at a couple of my Vendor Selection Matrixtm reports…

Employee Churn: Challenge or Opportunity?

2 years ago

We are about to publish my next B2B Marketing Propolis Premium Report, titled The Great Resignation: Dealing with Employee Churn and New Expectations. …

Martechopia exhibits event vendors

2 years ago

On my first business trip since years, I attended B2B Marketing’s Martechopia event in London earlier this week. As usual, it was…