ABM Technology Ecosystem

2 weeks ago
Peter

This week, my business partner B2B Marketing held its annual ABM Forum in London and, leading up to the conference,…

Digital Transformation has Disrupted the PRM & TCMA Software Markets

10 months ago

Almost every industry is morphing to an “as-a-service” business model based upon digital interactions. But eBusiness/eCommerce has not taken work…

New Vendor Spotlight

1 year ago

As the resident “Lead Analyst” within their Propolis service, I’ve been working with the B2B Marketing organization for many years now. Launched…

Marketing Event Management Report.

1 year ago

My new Vendor Selection Matrixtm research, this time on Marketing Event Management, has just been published by my business partner Research In…

Marketing Event Management is now more about Marketing than Events.

1 year ago

Planning a marketing event calendar for the next year is probably going to be one of the more strategic programmes…

Identifying DX vendors is a challenge.

2 years ago

The last years has seen businesses in every sector accelerating their digital transformation plans in response to a customer base…

DAM no longer back-office

2 years ago

Continuing my predictions for 2023, here are two further propositions focused on the more mundane topic of Digital Asset Management (DAM): …

Buyers look for more than DAM

2 years ago

Just a few more days to go before I publish our Vendor Selection Matrixtm on Digital Asset Management (DAM)– the vendors are…

Can’t Digitally Market without Great Digital Asset Management

2 years ago

I am working on an update to our Vendor Selection Matrixtm on Digital Asset Management (DAM) – the survey results are in and…

Propensity to Switch Vendors

2 years ago

This year, I have collected several new Recommendation Index (RI) values from the Vendor Selection MatrixTM reports we have published. I…