ABM,  Marketing Lead Management,  News,  Vendor Selection

Martechopia exhibits event vendors

25 Mar 2022 / 27 Comments

On my first business trip since years, I attended B2B Marketing’s Martechopia event in London earlier this week. As usual, it was a mix of insightful presentations and discussions by the rich team of experts that the organization is always able to collect for their events. Also, my latest Propolis research report for B2B Marketing entitled ”Riding the Wave of Martech Change” was launched at the event.  

But I was even more intrigued by the sponsors that exhibited. This was traditionally a mix of a few marketing automation platform vendors, various other software vendors, plus a few agencies – typical providers that target B2B marketing executives as prospects. Well, the big names were not there but a new rising star, the Californian analytics and account engagement platform vendor, 6sense, was present in recognition of their new office in London. Spoiler alert: the day before, I had recorded a video/webinar for them about Account-Based Marketing in Europe to be published in the next weeks.   

The intriguing thing was that there were THREE marketing event management (MEM) vendors with booths – I also met event attendees representing two further MEM vendors during the day. It looks like I was right in my prediction in the December 2021 Vendor Selection Matrixtm on Marketing Event Management – that investments for marketing event platforms is going to become part of the B2B marketing budget in the next years.  

In their stage presentation, MEM vendor Cvent even admitted that they had totally ignored Marketing as a target buyer till now, they were only focused on event managers (who are not in marketing). That is true; when I contacted them for the MEM research last September, they declined to brief me because I (only) write for marketers. Well, now they are playing catch-up to address exactly that audience. 

The other two MEM vendors displaying at Martechopia were in the Top Five in my December report:  ON24 and SpotMe. My colleagues at B2B Marketing are now even using SpotMe as their event platform – I had shared my research with them last year, of course. Another spoiler: there is a webinar with ON24 and myself in the works. 

My perception was that the staff at both vendors were very good about talking about marketing topics to the delegates instead of event management stuff like registration processes and ticketing. I see MEM becoming an integral part of the customer engagement lifecycle monitored and orchestrated by marketers – from initial kicking-the-tyres curiosity through to offering a Netflix-style library of videos and webinars, most of it collated out of the event calendar. As I write in the report:

  • The crisis has accelerated the inevitable. Large Virtual Events are now SOP and many businesses will plan these as routine in their marketing calendars. Webinars are now an accepted marketing tool across most sectors and geographies.
  • Over one half of companies used between six and ten vendors this year – most did not have a centralized procurement strategy for this topic. Expect his to change for 2022.
  • Nearly three quarters of companies have serious difficulties monetizing their events efficiently. Over half have issues with supporting international audiences, managing presentation content, event registration and ticketing.  

I suspect the vendors probably did not collect that many “leads” this year, but they have certainly put their stake into the ground and will be top-of-mind when the strategic MEM projects get budgeted this and next year.

Always keeping you informed!  Peter

27 Comments

  • JeremyFEant

    19 Aug 2024 at 5:48 PM

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    [b]Graphs:[/b]

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    [b]Additional Features:[/b]

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    Software (Note: laptop not included, available for order separately)
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  • JeremyFEant

    21 Aug 2024 at 3:11 PM

    Balanset-1A: Precision Balancing and Vibration Analysis in One Device

    [b]Description:[/b]
    [url=https://amzn.eu/d/0iGMHFo][img]https://vibromera.eu/wp-content/uploads/2023/09/77-e1693745667801.jpg.webp[/img][/url]

    [url=https://amzn.eu/d/0iGMHFo]Order on Amazon[/url]

    Balanset-1A is a portable two-channel device that helps you quickly and accurately balance rotors and analyze vibrations. It is designed for balancing various rotors, such as shafts, pulleys, motor rotors, pumps, compressors, propellers, mulchers, combines, and more.

    [b]Features:[/b]

    [b]Vibrometer Mode:[/b]

    Tachometer: Provides high-precision rotational speed measurement (RPM).
    Phase: Helps determine the phase angle of vibration signals, which is crucial for accurate diagnostics.
    1x Vibration: Analyzes the primary harmonic of vibration, which helps detect imbalance.
    FFT Spectrum: Displays the vibration spectrum, enabling the identification of not only imbalance but also other faults.
    Overall Vibration: Measurement and monitoring of overall vibration levels.
    Measurement Log: Stores the measurement history for convenient analysis and tracking of changes.

    [b]Balancing Mode:[/b]

    Single-Plane Balancing: Balancing rotors in one plane to reduce vibration.
    Two-Plane Balancing: Eliminates dynamic imbalance.
    Polar Plot: Shows the imbalance in a convenient graphical form.
    Session Recovery: Convenient to continue balancing from where you left off.
    Tolerance Calculator (ISO 1940): Calculation of permissible imbalance according to the ISO 1940 standard.
    Grinding Wheel Balancing: Allows balancing of grinding wheels using three counterweights.

    [b]Graphs:[/b]

    Overall Vibration Graphs: Graphical representation of overall vibration for easy analysis.
    1x Vibration Graphs: Shows vibration at the operating rotational frequency.
    Harmonic Graphs: Shows the presence and impact of harmonic frequencies.
    Spectral Graphs: Graphical representation of the frequency spectrum for in-depth analysis.

    [b]Additional Features:[/b]

    Archive: Saves the results of balancing for future use.
    Reports: Generates reports on the performed balancing.
    Repeat Balancing: Simple repetition of the balancing process using saved data.
    Production Line Balancing: Speeds up the balancing process in serial production.
    Balanset-1A also offers flexibility in choosing between metric and imperial measurement systems, ensuring compatibility and convenience worldwide.
    [b]Price: €1751[/b]

    [b]Balanset-1A Package Includes:[/b]

    Interface block
    Two vibration sensors
    Optical sensor (laser tachometer) with magnetic stand
    Weighing scales
    Software (Note: laptop not included, can be ordered separately)
    Plastic transport case

    [b]Advantages of Balanset-1A:[/b]

    High Efficiency and Quality: Balanset-1A provides high precision and reliability of balancing and vibration analysis results.
    Ease of Use: The device is has a simple and clear interface, allowing you to quickly start working.
    Customization to Client Needs: Balanset-1A flexibly adjusts to your tasks, allowing you to solve tasks of any complexity in the field of balancing and vibration analysis.
    Affordable Price: Balanset-1A is offers an excellent price-quality ratio, making it an ideal option for those who want to get a professional tool at a reasonable price.
    High Repeatability of Results: The device uses several “know-how” techniques that ensure high stability and accuracy of measurements, enabling the achievement of ensuring high precision and repeatability of measurements.

    [b]Conclusion[/b]

    Balanset-1A is a professional solution for balancing and vibration analysis, which will help you achieve smooth and quiet operation of your equipment, extend its service life, and reduce repair costs.

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